Are Trump and Cruz Attempting To Dominate the Media?

I found Gina Loudon’s article Trump and Cruz punked mainstream media interesting.  She posits that up until this time, Cruz and Trump had a truce, and now that they’re the front runners, they’re attacking each other in ways that aren’t really landing knock out blows for the purpose of dominating the media and not giving and establishment candidates air to voice their platforms and differences.

Whatever the strategy, it looks like it’s effective.