When I ask if there’s a store you avoid in the mall, what immediately goes through your mind? Is it the store that sells toys that are from movies that your kids have seen and you might not be able to say “no”? The store that sells chocolates that will go right to your hips? How about the store that sells shiny things that they want you to buy for your wife that will somehow make you love her more?
Getting Them in the Door
The truth is that some people avoid the mall altogether, knowing that everything there is packaged for sale and that few people can resist the urge of picking up something new. It’s part of the way that we are wired, and they know that if they can get us in the door and we begin to see all the things that we can have– and look, it’s on sale!– then we may end up buying their product and they will make some money.
That’s why everything is displayed so nicely, and the storefront windows display their best wares or best deals depending on the store– and that sometimes is exactly the problem.
Not Keeping the Secret
Some, like myself, find that the store that we avoid is the one that features an oxymoron. Whatever Victoria has, it’s not a secret. It’s displayed, larger than life in her front most windows showing everything that she is.
Some have gone so far as to send letters to VS’s parent company to ask them to tone down their sexually charged displays:
Letters have been written to the store, Victoria’s Secret’s parent company, mall management, community officials, and business leaders. The letters object to what concerned citizens have labeled “unnecessary exposure to indecent sexual imagery” — such as mannequins sporting G-strings, bras, nylons, and stiletto high heels. The correspondence also requests a meeting with corporate officials to explain that area citizens feel more modest standards should be reflected in the displays.
The Product of a Sexualized Society
It’s gotten to the point that Victoria uses (effectively, I might add) her displays, her television ads and her shows all to peddle underwear, and takes no thought to the idea that they’ve taken a private thing and made it public. They’ve drawn attention to the female form over who she is and are profiting off of it.
And they really don’t seem to mind that it’s as much men that buy things and subscribe to their catalogues as it is women.
Personally, I don’t have a problem with a married couple buying things for each other that are of this nature. The problem I do have is when they use models in sexual poses to try to advertise for these things and when they target teens who should not be having sex in the first place.
However, my thoughts don’t drive sales in the current society– and their advertising has lost sales from at least this blogger, if not others.