Basically, like any other form of advertising, a customer wants to get his product in front of people. They want others to be aware that they are offering services.
In this case, instead of placing ads in people’s sidebars and paying per impression or clicks, a person is paid to write a post on a given topic, item, or review a site or service.
How it Works
After you’ve written the post you provide them with a link, and they pay you via Pay Pal. I’ll let you guess how much they pay to write this post.
How does this fit with MInTheGap?
Well, this blog is self hosted. I run ads for those people who do not log in to the site. I also pass along to you books from which I have read something interesting. I view Pay Per Post as just another way to help defray the costs of keeping the blog running smoothly as well as passing along to you things that are of interest.
I will not lower my standards to make money. I’ll be very careful as to what I will write a post about. I do not intend to do more than one of these a week, and even then it will only be if there’s something interesting.
At the same time I’m interested in your feedback. Do you view sponsored posts as cheapening the site?
I think this is a great service to bloggers that want to make some cash, and it allows for irregular ads rather than constant ads.
I’ll let you know more how it works out as things progress.