What should be a search engine’s duty when it comes to advertisements?
Google AdWords denied a Christian Institute’s desire to place a link for the keyword “Abortion” that would have read as follows:
“U.K. abortion law — news and views on abortion from the Christian Institute,” with a link to its Web site.
The reason? Because the site contained not only facts about abortion but a religious view point.
I’m torn, actually. On the one hand, it’s their company, their network, their rights. I don’t want a government to interfere and tell me what to read, what to believe, who I can hire, and what I have to display on my site, etc. I believe that government should stay out of businesses.
On the other hand, I understand what people are saying about how a search engine bills itself as more than just any other website, but a public portal to relevant results. In essence, Google has put itself in a different class of website in that it is a holder of an index to other information rather than being information itself.
It’s sticky. I believe that my advice to this group would be that rather than taking Google to court, I would spend my time and effort on some good SEO (Search Engine Optimization) and working to get my message out to others so that you could get a high ranking on Google and other search engines without going the AdWords approach. Other than that, consider using something like GoodSearch or trying to get a campaign for people to change which browser they use. You could also try to get advertisers to leave AdWords or get publishers to stop using AdSense.
The libertarian part of me would like to see a market solution rather than a government solution.